Digital Artists Tackle Superbowl Commercials with Autodesk
More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. (NASDAQ: ADSK) technology. Autodesk’s visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments.